Resume.
Creative Director - Bottleneck HOSPITALITY
Senior Graphic Designer - Bottleneck HOSPITALITY
Conceptualize and execute fresh marketing campaigns and initiatives, adapting for mediums including retail, social, web, print, email, and branded app
Uphold and continually refine 8 unique brand identities across all touchpoints
Multitask design projects with fluctuating deadlines in a fast-paced setting while upholding high-quality standards
Collaborate with the Chief Marketing Officer to develop strategies and tactics, utilizing design solutions that successfully meet business goals
Participate and lead brainstorming sessions; present ideas and creative vision to stakeholders and c-suite executives
Manage diverse creative team of email specialist, social content creators, paid advertising partners and motion graphic freelancer to maintain on-trend and consistent creative content that converts
Facilitate and engage in cross-functional collaboration with internal teams
Developed and enforced protocols to maximize the efficiency, effectiveness, and cost-effectiveness of all marketing material production and expenditures
Senior Graphic Designer - Standard Market
Design all collateral for the markets as well as sister restaurants Bakersfield, SM Grill and SM Tacos. These pieces include all interior and exterior signage, digital and print design, packaging, identity, publications, flyers, department handouts, menus, photography, and food styling
Account Management/Traffic duties including vendor relations, obtaining quotes, preparing print files, managing timelines and working directly with internal teams on requests as well as proofreading and asset management
Manage store-level junior design team
Art Director - Upshot
Junior Art Director - Upshot
Creative Intern - Upshot
Generated and developed strategically informed, channel specific campaign ideas to solve business problems with deep integration between all touchpoints
Provide clear rationale to support concepts, layouts, and other creative deliverables
Provide art direction oversight to photographers, animators and video production team to uphold consistency and quality visuals
Managed the creative work on multiple brands and accounts simultaneously, in a fast-paced environment
Clients: Omron Healthcare, Hilton Worldwide, Disney Vacation Club, LiftMaster, Kraft foods, ACH, Proctor & Gamble, Post Cereal, Subway Restaurants, Corona
Creative Director - Freelance
Branding, logo, packaging, social media content, email and marketing design
Proficient in designing for a wide range of industries including spirits and alcohol, healthcare, mental health, medical, public health, wellness supplements, political campaigns, financial services, fitness industry, grocery, CPG and hospitality
CEO of wedding design company - Sweetlove Paperie
CEO of greeting card line - #CRASScards
Clients: Reed Medical Center, UC Berkley Public Health, Connections Health Solutions, Whoo’s Caring, Danyele Wilson Fitness, Keeper’s Heart Whiskey, Ilegal Mezcal, G.I.N. by Dre, Papa’s Pillar Rum, Tone It Up, Village of Schaumburg, Bergmann Zwerdling Direct, Veritas Strategies, Heather & Vine Florist, Arete Wealth, Tron Solar
Proficiencies
Photoshop, Indesign, Illustrator, Figma, Canva
Adobe Premiere Pro, Adobe XD
Wix, Squarespace, Wordpress, Webflow
Mailchimp / FloDesk / Thanx
Adobe Spark / Wibbitz
Microsoft Office
Asana / Trello / Slack / G-Suite / Monday
HTML / CSS
Education
Bachelor of Arts in Graphic Design
Saint Xavier University
GPA: 3.9 ; Summa Cum Laude
Contact
bethanyorlowski@yahoo.com
Linkedin Reviews.
For more reviews, visit my LinkedIn
“Bethany reported directly to me for two years. She is the kind of designer you want on your team: smart, organized, adaptable, and efficient—while also turning out creative, fresh designs. She was a well respected member of the team, and we could always rely on Bethany to deliver excellent work ahead of her deadlines.”
“Bethany has completed a number of freelance graphic design projects for us at Ilegal, including designing VAPs, sell sheets, in-store displays, and coupons to name a few. Her work is always incredibly unique, high-end, and well thought out. She brings multiple concepts to every project and is very easy to work with (not to mention very quick in comparison to a variety of other designers I’ve experienced) in developing ideas. Truly skilled in her trade, Bethany is a reliable and talented designer I’ll continue to hire for many projects to come.”
“Bethany is exceptional at her craft. Her vision is consistently in alignment with the team’s. Her designs are clean, vibrant and have generated noticeable financial growth through media marketing. Personally, there is great relief knowing that I’m working on a project with Bethany as her turn around time is truly remarkable in comparison to the industry standard.”
“Bethany is a creative talent with an understanding of great design and the ability to translate client direction into quality work. She has the ability to convey the key message through design and create engaging pieces with the target audience in mind. In the office, she is upbeat, energetic and a joy to be around. I would certainly pick Bethany to be part of any integrated team as her experience across a variety of categories makes her a valuable asset.”
“Bethany is the most dependable graphic designer that I’ve ever worked with. She brought a level of organization that we so desperately needed, consistently beats deadlines, and keeps everything (and everyone!) on track. Her creativity and passion for design and innovation are inspiring and impressive, and her work is not only beautiful but extremely effective in getting the point across to the consumer. I know that I can count on her to get the job done, every time.”