Proficiencies

  • Photoshop, Indesign, Illustrator, Figma, Canva

  • Adobe Premiere Pro, Adobe XD, CapCut

  • Wix, Squarespace, Wordpress, Webflow

  • Mailchimp / FloDesk / Thanx

  • Adobe Spark / Animate / Wibbitz

  • Microsoft Office

  • Asana / Trello / Slack / G-Suite / Monday

  • HTML / CSS

EDUCATION

  • Bachelor of Arts in Graphic Design

  • Saint Xavier University

  • 3.9 GPA / Summa Cum Laude

RESUME

CREATIVE DIRECTOR,
previously SENIOR GRAPHIC DESIGNER

Bottleneck Hospitality • May 2017 - present

  • Conceptualize and execute fresh marketing campaigns and initiatives, adapting for mediums including retail, social, web, print, email, packaging and branded app

  • Uphold and continually refine 8 unique brand identities across mediums

  • Multitask design projects with fluctuating deadlines in a fast-paced environment while upholding high-quality standards

  • Collaborate with the Chief Marketing Officer to develop strategies and tactics, utilizing design solutions that successfully meet business goals

  • Participate and lead brainstorming sessions; present ideas and creative to stakeholders and c-suite executives

  • Manage diverse creative team of email specialist, social content creators, paid advertising partners and motion graphic freelancer to maintain on-trend and consistent creative content that converts

  • Collaborate cross-departmentally with all internal teams

  • Developed and enforced protocols to maximize the efficiency, effectiveness, and cost-effectiveness

    NOTABLE ACHIEVEMENTS
    Revamped our rewards campaign creative, leading to 26,897 signups in 2024 and generating $257,000 in revenue within the first 90 days, with the introductory email design alone driving $57,000 in revenue in the campaigns first month

    Designed paid ad creative for a Lunch Campaign that was responsible for 45% of all walkthrough customers in the first week

    Overhauled the design request process by introducing a structured “creative brief” form, streamlining collaboration across departments

    Reduced printing costs by sourcing a new vendor, aligning on specific project types to maximize pricing advantages, and consolidating orders for bulk pricing discounts as well as sourced new menu material with a longer lifespan, decreasing reorder expenses

    Spearheaded an influencer and content creator retainer program, ensuring a steady stream of fresh content for social platforms

    Created a beverage campaign and associated creative that was featured on-screen during national media coverage of the 2024 Democratic National Convention in Chicago

FREELANCE DESIGNER

VARIOUS BRANDS • 2015 - PRESENT

  • Branding, logo, packaging, social media content, email and marketing design

  • Proficient in designing for a wide range of industries including spirits and alcohol, healthcare, mental health, medical, public health, wellness supplements, political campaigns, financial services, fitness industry, grocery, CPG and hospitality

    Clients: Reed Medical Center, UC Berkley Public Health, Connections Health Solutions, LifeSpeed Behavioral Health, Whoo’s Caring, Danyele Wilson Fitness, Keeper’s Heart Whiskey, Ilegal Mezcal, G.I.N. by Dre, Gin + Juice, Papa’s Pillar Rum, Tone It Up, Village of Schaumburg, Bergmann Zwerdling Direct, Veritas Strategies, Heather & Vine Florist, Arete Wealth, Tron Solar, BitByte, Ash Supplement

SENIOR GRAPHIC DESIGNER

STANDARD MARKET • JULY 2015 - May 2017

  • Design all collateral for the markets as well as sister restaurants Bakersfield, SM Grill and SM Tacos. These pieces include all interior and exterior signage, digital and print design, packaging, identity, publications, flyers, department handouts, menus, photography, and food styling

  • Account Management/Traffic duties including vendor relations, obtaining quotes, preparing print files, managing timelines and working directly with internal teams on requests as well as proofreading and asset management

  • Manage store-level junior design team

ART DIRECTOR
PReviously JR. ART DIRECTOR, CREATIVE INTERN

UPSHOT ADVERTISING AGENCY

  • Generated and developed strategically informed, channel specific campaign ideas to solve business problems with deep integration between all touchpoints

  • Provide clear rationale to support concepts, layouts, and other creative deliverables

  • Provide art direction oversight to photographers, animators and video production team to uphold consistency and quality visuals

  • Managed the creative work on multiple brands and accounts simultaneously, in a fast-paced environment

    Clients: Omron Healthcare, Hilton Worldwide, Disney Vacation Club, LiftMaster, Kraft foods, ACH, Proctor & Gamble, Post Cereal, Subway Restaurants, Constellation Brands (Corona, Pacifico)

REVIEWS

  • “Bethany reported directly to me for two years. She is the kind of designer you want on your team: smart, organized, adaptable, and efficient—while also turning out creative, fresh designs. She was a well respected member of the team, and we could always rely on Bethany to deliver excellent work ahead of her deadlines.”

    Ken Tsang, Standard Market

  • “Bethany has completed a number of freelance graphic design projects for us at Ilegal, including designing VAPs, sell sheets, in-store displays, and coupons to name a few. Her work is always incredibly unique, high-end, and well thought out. She brings multiple concepts to every project and is very easy to work with (not to mention very quick in comparison to a variety of other designers I’ve experienced) in developing ideas. Truly skilled in her trade, Bethany is a reliable and talented designer I’ll continue to hire for many projects to come.”

    Kelsey Grandi, Ilegal Mezcal

  • “Bethany is exceptional at her craft. Her vision is consistently in alignment with the team’s. Her designs are clean, vibrant and have generated noticeable financial growth through media marketing. Personally, there is great relief knowing that I’m working on a project with Bethany as her turn around time is truly remarkable in comparison to the industry standard.”

    Alisa Lavigne, Bottleneck Management

  • “Bethany is a creative talent with an understanding of great design and the ability to translate client direction into quality work. She has the ability to convey the key message through design and create engaging pieces with the target audience in mind. In the office, she is upbeat, energetic and a joy to be around. I would certainly pick Bethany to be part of any integrated team as her experience across a variety of categories makes her a valuable asset.”

    Charlie Kuoni, Upshot Advertising

  • “Bethany is the most dependable graphic designer that I’ve ever worked with. She brought a level of organization that we so desperately needed, consistently beats deadlines, and keeps everything (and everyone!) on track. Her creativity and passion for design and innovation are inspiring and impressive, and her work is not only beautiful but extremely effective in getting the point across to the consumer. I know that I can count on her to get the job done, every time.”

    Kate Shungu, Standard Market

  • It’s all the subtle things that make the difference between AI garbage and a real designer. I love love love my new logo. I feel like you’ve read my mind with this one. I’ve outsourced a ton of work in the past few years, and it’s always a struggle to get people to do what I am asking - but working with you is always a joy.

    Austin Reed, BitByte